Pop Icons – Kill the Boring by Le Cube Studio

Le Cube
Le Cube is a multidisciplinary studio, working as a boutique, focusing on creativity in selected projects for selected clients. Established in the multifaceted Buenos Aires, voted the most cosmopolitan city in Latin America, Le Cube has a young team, influenced by urban culture, which is expressed through design, animation, photography, fashion or any other kind of artistic expression.


This project was about the creation of seven IDs for MTV. The fun part of the briefing was: "let's make fun of some pop icons using cool animations in gif style". Sadly to say - or maybe not -  depending on whether you are a short-tempered pop artist, the MTV US legal department together with some labels and their lawyers decided that it was too much to be on air.

Anyway, it was real fun for us to animate Nick MInaj's butt bouncing on a Washing Machine, or Kanye West showing all his self love. Therefore, we decided to finish the project anyway.





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